One of the primary objectives for Shopify store owners is to achieve a good return on ad spend (ROAS), however, that's often easier said than done. Without accurate analytical data, you can't make informed decisions that grow your business. However, it's not nearly as big of a problem as it could be when you have Triple Whale at your back.
'59% Say creating a culture of measurement & Accuracy is the biggest attribution challenge'
Allowing you to seamlessly manage and automate your ad attribution, creatives and data analytics from a single intuitive dashboard, it's a platform specifically designed for Shopify marketers.It puts a range of features like Triple Whale Pixel in the palm of your hand and delivers real-time sales and marketing insights that result in predictable, profitable growth. Having already helped transform the marketing efforts of more than 6,500 brands, Triple Whale simply empowers eCommerce marketers to make smarter business calls.
The Cost-Per-Mile (CPM) for advertisers has never been greater and in-platform data isn't sufficiently reliable or accurate enough for use in guiding your ad campaigns. That's where Triple Whale comes in, empowering brands by allowing performance to be measured in real-time.
Triple Whale lets you:
When Shopify store owners have this kind of actionable data in their possession, they can make decisions based on facts, not fiction. You need to have a clear view of what's working and what isn't with your advertising efforts, or else you're essentially operating in the dark.
Predictable, reliable growth can be achieved with Triple Whale thanks to the powerful tools it offers it puts in the hands of its users. Business owners get to learn which ads their Shopify ads came from, highlighting the top-performing channels…and much more.
Shopify retailers can:
Over time, this constant stream of useful information gives business owners what they need to precisely hone their marketing performance and achieve optimal efficiency.
If there's one thing that all online retailers could do with more of, it's time. Again, thanks to the power of Triple Whale, more of this precious commodity is retained. Much of the legwork is taken care of for platform users so that they can focus on other important tasks.
Triple Whale offers:
There are no DNS changes needed when setting up with TW, and the platform's world-class customer support is there to help you comprehend your data and scale your operation.
The need for manual reporting is also eliminated, with all data being viewable via a comprehensive, customized dashboard. Furthermore, data from Shopify tech stacks can be connected and analyzed in a single mobile app or browser tab.
The practice of marketing attribution is so important, as advertisers need to know how each and every sale they make has been generated. In order to employ the correct marketing tactics and subsequent customer interactions, it's essential to enjoy a continuous flow of identifying metrics.
Understanding which messages and channels are most likely to inspire buyers to act is key. Triple Whale offers crystal-clear attribution and visibility via its proprietary Triple Pixel (TP) function.
Apple's iOS 14.5 update caused chaos for many Shopify brands back in 2021, as it started the trend of browsers blocking traditional tracking efforts. Google is also in the process of completely eliminating 3rd party cookie data by 2024. This cookie-less future isn't such a big problem with Triple Whale.
'77% of Marketers Believe They're Not Using The Right Attribution Models Or They Simply Don't Know’
It enables retailers to compare attribution situations and models at the ad, ad set and campaign level, including Click v Last Click and Linear Paid vs Linear All.
Track 1st-Party Customer Data Down to Ad Level
Regardless of your expertise or experience, users can get the support and information they need to maximize their marketing campaigns.
So, how much of your marketing budget is Triple Whale going to take up? It's actually within reach of most marketing budgets. Of course, the increased ROAS provided by TW will greatly outweigh the initial outlay, but even that is eminently accessible.
The three primary plans offered by TW are structured as follows…
Starter - $129 per month. This is the entry-level plan that gives you everything required to track ad profitability, as well as anywhere/anytime app access to a 360-degree view of your marketing data. This also includes the TW Dashboard, TW Pixel and:
Growth - $199 per month. This is the most widely-enjoyed plan with TW, and it includes everything on offer with the Starter package, but with added AI-powered recommendations, RFM audiences, as well as a number of other useful features:
With both the Starter & Growth plans, there's an optional $79 Creative Cockpit add-on which gives you the ability to discover creative trends via real-time reports on specific creative types, ads and ad groups.
Enterprise - $279 per month - This is TW's top package, and it's designed for sustained growth with creative insights, product analysis and cutting-edge AI. You get everything provided with the Growth plan, with the addition of Creative Cockpit for free, and:
With every one of the above plans, you can choose to pay annually, which results in a 20% reduction in the overall cost. Also, there's no contractual commitment. Simply sign up for the most suitable package and enjoy the features on a month-to-month basis.
The benefits of becoming a Triple Whale customer are clear, but it's just the start of the resources offered as part of the monthly subscription. There are also extensive opportunities to get involved in the TW community and the regularly-held events.
Here's just a flavor of what online business owners can get involved with:
Regardless of your expertise or experience, users can get the support and information they need to maximize their marketing campaigns.
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